Our friend-customers came the other day. It is always great when they are here because we share so much more than just the buying-selling thing. As we waved them out of the driveway, I felt that tug on my heartstrings, the one that sneaks up on you when someone special is leaving and you won’t be seeing them again for a while. I decided not to chase them down the road to ask for just a few more hours of their company since they had a trip of more than a day ahead of them. Instead, I sat down to think about how much my business is worth.
While I won’t pretend that the money isn’t of interest, I am thinking more about the value received from doing what we love, the intriguing layers of experiences, the things we see and learn and the variety of people we might never otherwise have known. This is what makes us rich.